Children - Consumption, Advertising, and Media

Children - Consumption, Advertising and Media is a comprehensive collection of the newest international research on children and advertising.

The aim of the book is to present recent studies by researchers working in the field of consumption, advertising and media in relation to children. The purpose is to shed light on the relationship between consumer behaviour, advertising and communication in general with a special focus on children and adolescents.

The book is suitable at undergraduate as well as graduate level. It is also relevant to those who for research or commercial reasons have an interest in the development of children as consumers, their consumption and not least their relationship to advertising and media.

The book is a result of the international seminar "Children's Socialization as Consumers and their Perception of Advertising" held by Forum for Advertising Research in June 2001. The editors of the book are associated with Forum for Advertising Research Department of Marketing, Copenhagen Business School, Denmark.

Table of contents

Preface and the first chapter of the book